Google Ads Campaign Management Guide

Step 1: Create a Google Ads Manager Account

Sign Up for Google Ads Manager Account:
  1. Go to the Google Ads Manager Accounts page.
  2. Click on “Start Now” and follow the prompts to create your account.

Step 2: Link Your Account to My Manager Account

Request Access to Your Account:

Once your Manager account is set up, log in.
Click on the “Tools & Settings” icon (the wrench) in the upper right corner.
Under the “Setup” section, click on “Linked accounts”.
Click on the “+” button to link a new account.
Select “Link existing account”.
Enter your Google Ads account ID (10-digit number) and send the request.

Approve the Request:

You will receive an email notification and a notification in your Google Ads account.
Log into your Google Ads account, click on the “Tools & Settings” icon, go to “Linked accounts”, and approve the request.

Step 3: Set Up Billing and Payments

Verify Billing Information:

  1. Ensure that your billing information is correctly set up in your Google Ads account.
  2. Go to the “Tools & Settings” icon, then “Billing” under the “Setup” section.

Step 4: Campaign Management

Create and Manage Campaigns:

  1. Once access is granted, I can manage your campaigns from my Manager account.
  2. I will navigate to your account from the Manager account dashboard.
  3. I can then create new campaigns, ad groups, ads, keywords, and manage budgets as needed.

Step 5: Monitor and Optimize

Monitor Performance:

  1. I will regularly check the performance of your campaigns through the “Overview” and “Campaigns” tabs.
  2. Using Google Ads tools, I will analyze and optimize campaigns for better performance.

Step 6: Reporting

Generate Reports:

  1. I will create custom reports to keep you updated on campaign performance.
  2. This can be done through the “Reports” tab where I can set up scheduled reports to be sent automatically.

Have any questions?

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